Development of integrated marketing plans using both robust and minimal budgets (from $300k to $35 million). All while adhering to SMART objectives.
Planning and management of interactive programs including lead generation, paid search, email, search engine optimization, affiliate marketing, behavioral and retargeted display advertising, blogging for search and web development.
Steward of the mobile revolution and integrating the technology into marketing activity through go codes, bluetooth nodes and messaging, mobile websites, smart phone applications and text to give campaigns.
Strategized and managed regional and national research initiatives from focus groups, shop-alongs and surveys to perceptual studies.
Identified, negotiated and solidified strategic partnerships.
Contribution of fresh ideas and new concepts to the creative and business process.
Pitched and communicated ideas and programs to partners, new business prospects and clients that have led to a career total of more than $300 million.
Strategized social media programs, created the infrastructure within organizations to support social initiatives, and guided more than 50 brands through successful social programs.
Integration of new and traditional media to work together for maximum results and engagement.
Strategic development and oversight of public relations plans and efforts. Creative development of unique story angles, thought leadership strategies and blogger and media relations.
Development of community relations programs from scratch. Created meaningful opportunities to engage with communities, employees and customers.
Created and implemented loyalty programs and initiatives. Programs that I managed at Loweʼs Home Improvement increased heavy users (12 visits per year) by 19% over six months.
Partnered with Human Resources to create a health and wellness program (Life Track) for Loweʼs employees nationwide with the goal of lowering healthcare costs and building a more productive workforce.
Implemented measurement and analytics systems for San Diego Hospice that uncovered a 306% ROI on marketing investment.
